Fix up a date with the Spider: SEO Tips

Search Engine Optimization (SEO) isn’t rocket science! But it sure has a lot to do with robots and spiders and all those weird terms techies can come up with to describe a system that Google has put into place to keep almost every website in the world on its toes. What basically a Google robot or a spider (because it crawls all over the Web in search of content) does is that it reads and copies whatever content there is on the internet. All this data is stored in the Google database.

This is the central point from which all our search results come from. A better understanding of the intricacies involved in the crawling, accessing, reading and storage of this data, requires a basic knowledge of how exactly these search engine spiders function. You have to literally go out on a date with these spiders to obtain the kind of information needed to make these spiders come back over and over again to your website and find it useful everytime.

Google Spiders are pretty finicky about what they like and what they don’t. A single glitch or mistake that goes against the set guidelines could make your search rankings slide down the results. One thing that gives this robot a human touch is the way in which it reads your content. It would begin reading from left to write (unless written in urdu!) and the top left hand corner would come first. If the content is in the form of columns, then the spider will read the left hand column before moving to the central and right hand column. No written details will be missed by the robot and rest assured that the process would not end until the very last word has been read.

Like you would go out on a real date, the setting for a spider to be welcomed on to your website too should be appropriately optimized. Now would you prepare mushrooms if your date is allergic to them? The same is the case with Google spiders. The Search Engine Spider never likes to read a website that has no real navigation system put into place and lacks a sitemap. A sitemap would provide a clear path for the spider to follow. Also one would need to put easy to follow text links which would be directed to the most important pages on the website. Do not take the Spider to be a fool. If you think you can easily con the spider into thinking what you want it to, then you’ll be surely shooting yourself in the foot. Make sure that your content is rich in relevant keywords. If the spider finds any anomaly in the content being posted and the keywords being used, then it would immediately term your website as irrelevant for the keyword. Say Goodbye to your Search rankings!

You can even demark the areas which you want to be accessed by the spiders and the ones which it should not. The basics should always be kept in mind unless you are hell-bent on throwing away your money! Appropriate titles, tags (H1, H2, H3, Meta etc) and the placement of the keywords (AVOID KEYWORD CLUTTERING) are essentials for any website. Unless you want your website to be banned by Google, do not indulge in Keyword spamming. Remember that search engines use Description Meta tag to collect information on the topic or theme of the site.

Unless and until the Google Caffeine becomes functional (claimed to provide 50 times fresher content than the present Google search engine), content with huge magnitude would continue to suffer. Simply because spiders can only download a fraction of the Web pages within a given time frame. Therefore the large volume of content which you ended up creating for your website might be conveniently skipped by the spider.

Search Engine Optimization is a process that needs to be done along with the designing and the development of your website. The two processes need to be performed simultaneously for a better impact rather than thinking about SEO later on.
About the Author

E2 Solutions, India’s leading website designing and SEO Company offering complete web marketing services worldwide. We are India’s top website designing company awarded by TopSeos.